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Top-down or bottom-up? Campaigns, social media, and the Scottish independence referendum

Langer, Ana Inés, Comerford, Michael and McNulty, Des (2019) Top-down or bottom-up? Campaigns, social media, and the Scottish independence referendum. Democratic Audit Blog (07 Mar 2019). Blog Entry.

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Abstract

Using the 2014 referendum as a case study, Ana Ines Langer, Michael Comerford and Des McNulty look at the extent to which the use of social media by campaigns follows the command and control model, or a more bottom-up, decentralised approach. They find that depending on a number of factors, some campaigns selectively adopt digital tools that fit with the traditional top-down model; in other cases, the dynamics created by linking to other grassroots organisations can have transformative effects.

Item Type: Online resource (Blog Entry)
Official URL: https://www.democraticaudit.com/
Additional Information: © 2019 The Author(s)
Divisions: LSE
Subjects: J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 08 Jan 2021 19:54
Last Modified: 07 Dec 2021 16:45
URI: http://eprints.lse.ac.uk/id/eprint/108076

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