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Selfies, policies or votes?: How politicians can campaign effectively on Instagram

Turnbull-Dugarte, Stuart J. (2019) Selfies, policies or votes?: How politicians can campaign effectively on Instagram. Democratic Audit Blog (10 Apr 2019). Blog Entry.

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Abstract

Twitter and Facebook have become crucial arenas for political competition, but what about Instagram? In new research, Stuart Turnbull-Dugarte assesses how parties in Spain have used the image-based social media platform and finds that political newcomers like Podemos and Ciudadanos are most effective at engaging voters, particularly when they focus on political leaders and mobilising supporters, but that policy communication is less effective.

Item Type: Online resource (Blog Entry)
Official URL: https://www.democraticaudit.com/
Additional Information: © 2019 The Author(s)
Divisions: LSE
Subjects: J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 12 Jan 2021 19:27
Last Modified: 21 Sep 2021 23:24
URI: http://eprints.lse.ac.uk/id/eprint/108051

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