Why word of mouth works better for niche products and ideas

Sadler, Evan (2020) Why word of mouth works better for niche products and ideas. LSE Business Review (28 Jan 2020). Blog Entry.

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Abstract

Many products are more helpful if our friends use them too. Word of mouth helps us coordinate our choices, writes Evan Sadler.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2020 The Author(s)
Divisions:	LSE
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HV Social pathology. Social and public welfare. Criminology
Date Deposited:	29 May 2020 09:15
Last Modified:	14 Sep 2024 02:07
URI:	http://eprints.lse.ac.uk/id/eprint/104617

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