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Social norms and free-riding in influenza vaccine decisions in the UK: an online experiment

Lau, Krystal, Miraldo, Marisa, Galizzi, Matteo M. and Hauck, Katharina (2019) Social norms and free-riding in influenza vaccine decisions in the UK: an online experiment. The Lancet, 394 (S65). ISSN 0140-6736

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Identification Number: 10.1016/S0140-6736(19)32862-4

Abstract

Nudge-based social norm messages conveying high influenza vaccination coverage levels signal a strong social norm, encouraging vaccination, but also a low risk of infection, discouraging vaccination and promoting free-riding. The complex interplay between these two signals can result in ambiguous vaccination decision-making at varying coverage levels. We aimed to measure different vaccination coverage levels’ (VCLs) effect on influenza vaccination intention through an online experiment.

Item Type: Article
Official URL: https://www.thelancet.com/journals/lanpub/home
Additional Information: © 2019 Elsevier Ltd
Divisions: Psychological and Behavioural Science
Social Policy
Subjects: B Philosophy. Psychology. Religion > BF Psychology
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Date Deposited: 11 May 2020 16:09
Last Modified: 25 Jul 2020 23:16
URI: http://eprints.lse.ac.uk/id/eprint/104343

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