Social norms and free-riding in influenza vaccine decisions in the UK: an online experiment

Lau, Krystal, Miraldo, Marisa, Galizzi, Matteo M. ORCID: 0000-0002-7757-5625 and Hauck, Katharina (2019) Social norms and free-riding in influenza vaccine decisions in the UK: an online experiment. The Lancet, 394 (S65). ISSN 0140-6736

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Abstract

Nudge-based social norm messages conveying high influenza vaccination coverage levels signal a strong social norm, encouraging vaccination, but also a low risk of infection, discouraging vaccination and promoting free-riding. The complex interplay between these two signals can result in ambiguous vaccination decision-making at varying coverage levels. We aimed to measure different vaccination coverage levels’ (VCLs) effect on influenza vaccination intention through an online experiment.

Item Type:	Article
Official URL:	https://www.thelancet.com/journals/lanpub/home
Additional Information:	© 2019 Elsevier Ltd
Divisions:	Psychological and Behavioural Science Social Policy
Subjects:	B Philosophy. Psychology. Religion > BF Psychology R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Date Deposited:	11 May 2020 16:09
Last Modified:	11 Sep 2025 10:16
URI:	http://eprints.lse.ac.uk/id/eprint/104343

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