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Rethinking privacy in the age of psychological targeting

Matz, Sandra, Appel, Ruth Elisabeth and Kosinski, Michal (2019) Rethinking privacy in the age of psychological targeting. LSE Business Review (21 Nov 2019). Blog Entry.

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Abstract

"Psychological targeting" is the practice of predicting people's psychological profiles from their digital footprints (e.g. their Facebook profiles, transaction records or Google searches) in order to influence their attitudes, emotions or behaviours with the help of psychologically informed interventions. For example, knowing that a person is extroverted makes it possible to personalise recommendations in a way that aligns with their [...]

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/businessreview/
Additional Information: © 2019 The Authors
Divisions: LSE
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences
Date Deposited: 27 Apr 2020 14:39
Last Modified: 17 Jun 2020 23:08
URI: http://eprints.lse.ac.uk/id/eprint/104151

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