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Optimism does go viral: Labour, the Conservatives, and social media in the 2017 general election

Gerbaudo, Paolo (2019) Optimism does go viral: Labour, the Conservatives, and social media in the 2017 general election. British Policy and Politics at LSE (12 Dec 2019), pp. 1-3. Blog Entry.

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Abstract

Analysing the social media strategies of Labour and the Conservatives during the 2017 general election, Paolo Gerbaudo explains that the latter focused on negative issues such as Brexit and terrorism, while Labour focused on positive ones, such as the promise of higher social spending, generating higher levels of engagement.

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/politicsandpolicy/
Additional Information: © 2019 The Author(s)
Divisions: LSE
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Date Deposited: 03 Mar 2020 10:12
Last Modified: 28 Sep 2020 23:28
URI: http://eprints.lse.ac.uk/id/eprint/103667

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