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Non-market strategies within conflicting institutional pressures: The case of western multinationals in a post-socialist context

Sallai, Dorottya (2019) Non-market strategies within conflicting institutional pressures: The case of western multinationals in a post-socialist context. In: Shirodkar, Vikrant, Strange, Roger and McGuire, Steven, (eds.) Non-Market Strategies in International Business: how MNEs capture value through their political, social and environmental strategies. The Academy of International Business. Springer Nature Switzerland AG, Cham, pp. 19-39. ISBN 9783030350741

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Identification Number: 10.1007/978-3-030-35074-1

Abstract

This chapter investigates how multinational subsidiaries develop political strategies within the conflicting pressures of the host country’s institutional context and the MNE’s parent strategies in a high-risk, emerging market context. The chapter links the literatures on institutional duality and corporate political activity (CPA)corporate political activity (CPA) and makes three distinct theoretical contributions. First, the chapter transfers the analysis of non-market strategies from the institutional to the firm level, by opening the black box of how subsidiaries develop host country strategies. Second, by focusing on the process of how subsidiaries turn external and internal resources into political capabilities, it argues that institutional duality should be viewed as an endogenous aspect of the institutional framework, which equips firms with political capabilities, rather than an exogenous factor that constrains them in the host environment. Third, it contributes to the theory of MNE parent-subsidiary management literature by extending our knowledge on how parent strategies affect the development of subsidiary’s political strategies.

Item Type: Book Section
Official URL: https://www.palgrave.com/gb/book/9783030350734#abo...
Additional Information: © 2020 The Author
Divisions: Management
Date Deposited: 07 Jan 2020 10:36
Last Modified: 15 Sep 2020 23:19
URI: http://eprints.lse.ac.uk/id/eprint/102999

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