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The mechanism of the einstellung (set) effect: a pervasive source of cognitive bias

Bilalić, Merim, McLeod, Peter and Gobet, Fernand (2010) The mechanism of the einstellung (set) effect: a pervasive source of cognitive bias. Current Directions in Psychological Science, 19 (2). 111 - 115. ISSN 0963-7214

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Identification Number: 10.1177/0963721410363571

Abstract

The eye movements of expert players trying to solve a chess problem show that the first idea that comes to mind directs attention toward sources of information consistent with it and away from inconsistent information. This bias continues unconsciously even when players believe they are looking for alternatives. The result is that alternatives to the first idea are ignored. This mechanism for biasing attention ensures a speedy response in familiar situations, but it can lead to errors when the first thought that comes to mind is not appropriate. We propose that this mechanism is the source of many cognitive biases, from phenomena in problem solving and reasoning to perceptual errors and failures in memory.

Item Type: Article
Official URL: https://journals.sagepub.com/home/cdp
Additional Information: © 2010 The Authors
Divisions: CPNSS
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Date Deposited: 10 Dec 2019 13:24
Last Modified: 20 Jun 2020 02:56
URI: http://eprints.lse.ac.uk/id/eprint/102864

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