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The effect of financial status on consumer-perceived anthropomorphism and evaluation of products with marketer-intended human features

Kim, Hye-Young and McGill, Ann L (2017) The effect of financial status on consumer-perceived anthropomorphism and evaluation of products with marketer-intended human features. In: Annual Kellogg-Booth Student Symposium, 2017-04-01 - 2017-04-03, Chicago, Chicago, United States.

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Item Type: Conference or Workshop Item (Paper)
Divisions: Management
Date Deposited: 12 Nov 2019 14:36
Last Modified: 08 Oct 2021 23:16
URI: http://eprints.lse.ac.uk/id/eprint/102514

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