Kim, Hye-Young 
ORCID: 0000-0003-3788-6135 and McGill, Ann L
(2017)
The effect of financial status on consumer-perceived anthropomorphism and evaluation of products with marketer-intended human features.
In: Annual Kellogg-Booth Student Symposium, 2017-04-01 - 2017-04-03, Chicago, Chicago, United States, USA.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Management |
| Date Deposited: | 12 Nov 2019 14:36 |
| Last Modified: | 20 Dec 2024 00:59 |
| URI: | http://eprints.lse.ac.uk/id/eprint/102514 |
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