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Land for those who work it: a visual analysis of Agrarian reform posters in Velasco's Peru

Cant, Anna (2012) Land for those who work it: a visual analysis of Agrarian reform posters in Velasco's Peru. Journal of Latin American Studies, 44 (1). pp. 1-37. ISSN 0022-216X

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Identification Number: 10.1017/S0022216X11001106

Abstract

Latin American military dictatorships of the twentieth century were often right-wing, elitist and violent. A marked exception was the left-wing Peruvian military government of Juan Velasco Alvarado. More exceptional still was the government's use of visual media. Between 1968 and 1970 it produced approximately 20 posters, printed in editions of 50,000 to 200,000, to promote the radical Agrarian Reform Law. These posters provide vibrant representations of the agrarian reform's ideological aspects, which have been under-studied. A detailed exploration of visual communication shows that the government deployed aesthetically sophisticated propaganda and symbols to encourage social participation in the reform.

Item Type: Article
Additional Information: © 2012 Cambridge University Press
Divisions: International History
Subjects: S Agriculture > S Agriculture (General)
F History United States, Canada, Latin America > F1201 Latin America (General)
Date Deposited: 08 Aug 2019 11:12
Last Modified: 20 Jan 2020 06:58
URI: http://eprints.lse.ac.uk/id/eprint/101321

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