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The gendered production-consumption relation: accounting for employment and socioeconomic hierarchies in the Colombian cut flower global commodity chain

Patel-Campillo, Anouk (2012) The gendered production-consumption relation: accounting for employment and socioeconomic hierarchies in the Colombian cut flower global commodity chain. Sociologia Ruralis, 52 (3). pp. 272-293. ISSN 0038-0199

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Identification Number: 10.1111/j.1467-9523.2012.00569.x

Abstract

Scholarly analyses of the transnationalisation of economic activity have placed women workers as active agents in the production of agro-export commodities for world markets. Less explored, however, are the roles that women and men play according to specific employment and socioeconomic hierarchies in the production, circulation and consumption of export commodities, and their influence on regime transformation. Building on the literatures on Global Commodity Chains (GCCs) and hegemonic masculinities, I examine the production-consumption relation of export-oriented cut flowers; I suggest that a gender analysis that accounts for the roles that women and men play in the production, circulation and consumption of this export commodity elucidates the ways in which the gendered production-consumption relation is constituted; and how it is used to reproduce as well as contest the norms and practices associated with neoliberal agriculture, or what is termed the third corporate food regime. As transnational capital seeks to expand into new and emerging markets, understanding the gendered production-consumption relation associated with particular commodities is of utmost importance for creating advocacy campaigns that resonate with citizen-consumers across the world. This article draws on field research, and on critical interpretations of secondary data.

Item Type: Article
Additional Information: © 2012 The Author
Divisions: Gender Studies
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HC Economic History and Conditions
Date Deposited: 05 Jun 2019 13:54
Last Modified: 20 Feb 2021 06:13
URI: http://eprints.lse.ac.uk/id/eprint/100972

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