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Vargha, Zsuzsanna (2011) From long-term savings to instant mortgages: financial demonstration and the role of interaction in markets. Organization, 18 (2). pp. 215-235. ISSN 1350-5084
Vargha, Zsuzsanna (2010) Technologies of persuasion: personal selling and the making of markets is consumer finance. PhD thesis, Columbia University.
Vargha, Zsuzsanna (2010) Educate or serve: the paradox of “professional service” and the image of the west in legitimacy battles of post-socialist advertising. Theory and society, 39 (2). pp. 203-243. ISSN 0304-2421
Vargha, Zsuzsanna (2010) Markets from interactions: the technology of mass personalization in consumer banking. Columbia University, Columbia, USA.