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Scammell, Margaret (2015) Politics and image: the conceptual value of branding. Journal of Political Marketing, 14 (1-2). pp. 7-18. ISSN 1537-7857
Henneberg, Stephan C., Scammell, Margaret and O'Shaughnessy, Nicholas J. (2009) Political marketing management and theories of democracy. Marketing Theory, 9 (2). pp. 165-188. ISSN 1470-5931
Hodgetts, Darrin James, Chamberlain, Kerry, Scammell, Margaret, Karapu, Rolinda and Waimarie Nikora, Linda (2008) Constructing health news: possibilities for a civic-oriented journalism. Health: an Interdisciplinary Journal for the Social Study of Health, Illness and Medicine, 12 (1). pp. 43-66. ISSN 1461-7196
Scammell, Margaret (2007) Political brands and consumer citizens: the rebranding of Tony Blair. The Annals of the American Academy of Political and Social Science, 611 (1). pp. 176-192. ISSN 0002-7162
Scammell, Margaret and Langer, Ana (2006) Political advertising: why is it so boring? Media, Culture and Society, 28 (5). pp. 763-784. ISSN 0163-4437
Scammell, Margaret (2005) Four more years: how the UK press viewed the 2004 US Presidential Election. Journalism Studies, 6 (2). pp. 203-216. ISSN 1461-670X
Scammell, Margaret (2004) Book review: crisis?: what crisis? Political communication research in the Blair era. Political Communication, 21 (4). pp. 501-510. ISSN 1058-4609
Scammell, Margaret (2001) The press and elections. The House Magazine . ISSN 0309-0426
Scammell, Margaret (1999) Political marketing : lessons for political science. Political Studies, 47 (4). pp. 718-739. ISSN 0032-3217
Scammell, Margaret (1998) The wisdom of the war room : US campaigning and Americanization. Media, Culture and Society, 20 (2). pp. 251-275. ISSN 0163-4437
Scammell, Margaret (2014) Election campaign communication. In: Mazzoleni, G., (ed.) International Encyclopedia of Political Communication. Wiley-Blackwell. (In Press)
Scammell, Margaret (2012) Leaders on the campaign trail: the impact of television news on perceptions of party leaders in British general elections. In: Semetko, Holli and Scammell, Margaret, (eds.) The SAGE handbook of political communication. SAGE Publications, London, UK, pp. 378-386. ISBN 9781847874399
Scammell, Margaret and Beckett, Charlie (2010) Labour no more: the press. In: Kavanagh, Dennis and Cowley, Philip, (eds.) The British General Election of 2010. Palgrave Macmillan, Basingstoke, Hampshire, UK, pp. 280-305. ISBN 9780230521902
Scammell, Margaret and Langer, Ana Inés (2006) Political advertising in the United Kingdom. In: Kaid, Lynda Lee and Holtz-Bacha, Christina, (eds.) The Sage Handbook of Political Advertising. Sage Publications, London, UK, pp. 65-82. ISBN 9781412917957
Scammell, Margaret (2005) The press : for Labour despite Blair. In: Butler, David and Kavanagh, Dennis, (eds.) The British General Election of 2005. Palgrave Macmillan, UK, pp. 119-140. ISBN 978-1403944269
Scammell, Margaret (2004) Cosa isegna il marketing all scienza politica. In: Mellone, Angelo and Newman, Bruce I., (eds.) L’apparenza e L’appartenenza. Rubbettino, Italy, pp. 17-72. ISBN 8849807589
Scammell, Margaret (2003) Citizen consumers : towards a new marketing of politics? In: Corner, John and Pels, Dick, (eds.) Media and the Restyling of Politics : Consumerism, Celebrity and Cynicism. SAGE Publishing, London, UK, pp. 117-137. ISBN 978-0761949213
Scammell, Margaret (2001) The press disarmed. In: Butler, David and Kavanagh, Dennis, (eds.) The British General Election of 2001. Palgrave Macmillan, Hampshire, UK, pp. 156-181. ISBN 9780333740323
Scammell, Margaret (2014) Consumer democracy: the marketing of politics. Communication, society and politics . Cambridge University Press, Cambridge, UK. ISBN 9780521545242
Semetko, Holli and Scammell, Margaret, eds. (2012) The SAGE handbook of political communication. SAGE Publications, London, UK. ISBN 9781847874399
Scammell, Margaret, Norris, Pippa, Curtice, John, Sanders, David T. and Semetko, Holli (1999) On message: communicating the campaign. Sage Publications, London. ISBN 9780761960744
