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Henneberg, Stephan C., Scammell, Margaret and O'Shaughnessy, Nicholas J. (2009) Political marketing management and theories of democracy. Marketing theory, 9 (2). pp. 165-188. ISSN 1470-5931
Scammell, Margaret and Langer, Ana (2006) Political advertising: why is it so boring? Media, culture & society, 28 (5). pp. 763-784. ISSN 0163-4437
Scammell, Margaret (2005) Four more years: how the UK press viewed the 2004 US Presidential Election. Journalism studies, 6 (2). pp. 203-216. ISSN 1461-670X
Scammell, Margaret (2004) Book review: crisis?: what crisis? Political communication research in the Blair era. Political communication, 21 (4). pp. 501-510. ISSN 1058-4609
Scammell, Margaret (2001) The press and elections. The house magazine . ISSN 0309-0426
Scammell, Margaret (1999) Political marketing : lessons for political science. Political studies, 47 (4). pp. 718-739. ISSN 0032-3217
Scammell, Margaret (1998) The wisdom of the war room : US campaigning and Americanization. Media, culture & society, 20 (2). pp. 251-275. ISSN 0163-4437
Scammell, Margaret and Langer, Ana Inés (2006) Political advertising in the United Kingdom. In: Kaid, Lynda Lee and Holtz-Bacha, Christina, (eds.) The SAGE handbook of political advertising. Sage Publications, London, UK, pp. 65-82. ISBN 9781412917957
Scammell, Margaret (2005) The press : for Labour despite Blair. In: Butler, David and Kavanagh, Dennis, (eds.) The British general election of 2005. Palgrave Macmillan, UK, pp. 119-140. ISBN 978-1403944269
Scammell, Margaret (2004) Cosa isegna il marketing all scienza politica. In: Mellone, Angelo and Newman, Bruce I., (eds.) L’apparenza e l’appartenenza. Rubbettino, Italy, pp. 17-72. ISBN 8849807589
Scammell, Margaret (2003) Citizen consumers : towards a new marketing of politics? In: Corner, John and Pels, Dick, (eds.) Media and the restyling of politics : consumerism, celebrity and cynicism. SAGE Publishing, London, UK, pp. 117-137. ISBN 978-0761949213
Scammell, Margaret (2001) The press disarmed. In: Butler, David and Kavanagh, Dennis, (eds.) The British General Election of 2001. Palgrave Macmillan, Hampshire, UK, pp. 156-181. ISBN 9780333740323
Scammell, Margaret, Norris, Pippa, Curtice, John, Sanders, David T. and Semetko, Holli (1999) On message: communicating the campaign. Sage Publications, London. ISBN 9780761960744
