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Thorsten, Roser, DeFillippi, Robert and Samson, Alain (2013) Managing your co-creation mix: co-creation ventures in distinctive contexts. European business review, 25 (1). pp. 20-41. ISSN 0955-534X
Samson, Alain and Voyer, Benjamin G. (2012) Two minds, three ways: dual system and dual process models in consumer psychology. AMS review, 2 (2-4). pp. 48-71. ISSN 1869-814X (In Press)
Samson, Alain (2010) Product usage and firm-generated word of mouth: some results from FMCG product trials. International journal of market research, 52 (4). 459 -482. ISSN 0025-3618
Samson, Alain and Kirby, Justin (2008) Who or what really influences word of mouth trends? Admap (July). pp. 48-51. ISSN 0001-8295
Kirby, Justin and Samson, Alain (2008) Customer advocacy metrics: the NPS theory in practice. Admap, Feb . pp. 17-19. ISSN 0001-8295
Samson, Alain (2006) Understanding the buzz that matters: negative vs positive word of mouth. International journal of market research, 48 (6). pp. 647-657. ISSN 0025-3618
Marsden, Paul, Samson, Alain and Upton, Neville (2005) Advocacy drives growth. Brand strategy (198). pp. 45-47. ISSN 0965-9390
Samson, Alain (2004) Contradictions in counter-intuitive beliefs and naïve dialecticism. Journal of cognition and culture, 4 (2). pp. 373-390. ISSN 1567-7095
Samson, Alain (2002) Psychiatric conceptions of 'social phobia': A comparative perspective. Swiss journal of sociology, 28 (3). pp. 505-527. ISSN 0379-3664
Samson, Alain (2000) Middle class, invisible and dispersed: Ethnic group contact, ethnic awareness and ethnic identity among Swiss-German immigrants in California. Swiss journal of sociology, 26 (1). pp. 37-67. ISSN 0379-3664
Samson, Alain and Wood, Orlando (2010) Behavioral economics: a primer. LSE Enterprise, London School of Economics and Political Science, London, UK. (Unpublished)
Lido, Catherine, Brown, Rupert, Samson, Alain and Calitri, Raffaele (2006) Effects of the media priming asylum-seeker stereotypes on thoughts and behaviour. RES-000-22-0773. ESRC, London, UK.
Wood, Orlando, Samson, Alain and Harrison, Peter (2011) Behaving economically with the truth: how behavioural economics can help market research to better understand, identify and predict behaviour. In: ESOMAR Congress, 18-21 Sep 2011, Amsterdam. (Unpublished)
Samson, Alain (2012) Shelf help. Research magazine (Oct 2012) pp. 32-33.
Samson, Alain (2007) Culture, religion and cognition: Buddhism and holistic versus analytic thought. PhD thesis, London School of Economics and Political Science.
Roser, Thorsten, Samson, Alain, Humphreys, Patrick and Cruz-Valdivieso, Eidi (2009) New pathways to value: co-creating products by collaborating with customers. LSE Enterprise, London, UK. (Unpublished)