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"Narasimhan, Om"

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Number of items: 11.

Article

Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om and John, George (2013) Bonuses versus commissions: a field study. Journal of Marketing Research, 50 (3). pp. 317-333. ISSN 0022-2437

Chen, Xinlei Jack, Narasimhan, Om, John, George and Dhar, Tirtha (2010) An empirical investigation of private label supply by national label producers. Marketing Science, 29 (4). pp. 738-755. ISSN 0732-2399

Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om (2010) Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis. Marketing Science, 29 (3). pp. 422-437. ISSN 0732-2399

Rao, Raghunath Singh, Narasimhan, Om and John, George (2009) Understanding the role of trade-ins in durable goods markets: theory and evidence. Marketing Science, 28 (5). pp. 950-967. ISSN 0732-2399

Chen, Xinlei Jack, John, George and Narasimhan, Om (2008) Assessing the consequences of a channel switch. Marketing Science, 27 (3). pp. 398-416. ISSN 0732-2399

Aboulnasr, Khaled, Narasimhan, Om, Blair, Edward and Chandy, Rajesh (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110. ISSN 0022-2429

Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om (2008) Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions. Marketing Science, 27 (3). pp. 334-355. ISSN 0732-2399

Narasimhan, Om, Rajiv, Surendra and Dutta, Shantanu (2006) Absorptive capacity in high-technology markets: the competitive advantage of the haves. Marketing Science, 25 (5). pp. 510-524. ISSN 0732-2399

Chandy, Rajesh, Hopstaken, Brigitte, Narasimhan, Om and Prabhu, Jaideep (2006) From invention to innovation: conversion ability in product development. Journal of Marketing Research, 43 (3). pp. 494-508. ISSN 0022-2437

Dutta, Shantanu, Narasimhan, Om and Rajiv, Surendra (2005) Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26 (3). pp. 277-285. ISSN 0143-2095

Dutta, Shantanu, Narasimhan, Om and Rajiv, Surendra (1999) Success in high-technology markets: is marketing capability critical? Marketing Science, 18 (4). pp. 547-568. ISSN 0732-2399

This list was generated on Mon Sep 15 21:26:35 2014 BST.