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The emergence of market research in the motion picture industry

Bakker, Gerben (2003) The emergence of market research in the motion picture industry. In: Godley, Andrew and Church, Roy A, (eds.) The Emergence of Modern Marketing. Routledge, London.

Full text not available from this repository.
Item Type: Book Section
Additional Information: © 2003 Routledge
Divisions: LSE
Subjects: V Naval Science > V Naval Science (General)
Date Deposited: 24 Sep 2008 14:01
Last Modified: 20 Jan 2020 02:11
URI: http://eprints.lse.ac.uk/id/eprint/9017

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