The emergence of market research in the motion picture industry

Bakker, Gerben (2003) The emergence of market research in the motion picture industry. In: Godley, Andrew and Church, Roy A, (eds.) The Emergence of Modern Marketing. Routledge, London.

Full text not available from this repository.

Item Type:	Book Section
Additional Information:	© 2003 Routledge
Library of Congress subject classification:	V Naval Science > V Naval Science (General)
Date Deposited:	24 Sep 2008 14:01
URL:	http://eprints.lse.ac.uk/9017/

Actions (login required)

Record administration - authorised staff only