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The emergence of market research in the motion picture industry

Bakker, Gerben (2003) The emergence of market research in the motion picture industry. In: Godley, Andrew and Church, Roy A, (eds.) The Emergence of Modern Marketing. Routledge, London.

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Item Type: Book Section
Additional Information: © 2003 Routledge
Library of Congress subject classification: V Naval Science > V Naval Science (General)
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 24 Sep 2008 14:01
URL: http://eprints.lse.ac.uk/9017/

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