The emergence of market research in the motion picture industry

Bakker, Gerben (2003) The emergence of market research in the motion picture industry. In: Godley, Andrew and Church, Roy A, (eds.) The emergence of modern marketing. Routledge, London.

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Item Type:	Book Section
Additional Information:	© 2003 Routledge
Library of Congress subject classification:	V Naval Science > V Naval Science (General)
Rights:	http://www.lse.ac.uk/library/rights/LSERO.htm
URL:	http://eprints.lse.ac.uk/9017/

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