Cookies?
Library Header Image
LSE Research Online LSE Library Services

Social media and political communication in the 2014 elections to the European Parliament

Nulty, Paul and Theocharis, Yannis and Popa, Sebastian Adrian and Parnet, Olivier and Benoit, Kenneth (2016) Social media and political communication in the 2014 elections to the European Parliament. Electoral Studies, 44. pp. 429-444. ISSN 0261-3794

[img]
Preview
PDF - Accepted Version
Download (3MB) | Preview

Identification Number: 10.1016/j.electstud.2016.04.014

Abstract

Social media play an increasingly important part in the communication strategies of political campaigns by reflecting information about the policy preferences and opinions of political actors and their public followers. In addition, the content of the messages provides rich information about the political issues and the framing of those issues during elections, such as whether contested issues concern Europe or rather extend pre-existing national debates. In this study, we survey the European landscape of social media using tweets originating from and referring to political actors during the 2014 European Parliament election campaign. We describe the language and national distribution of the messages, the relative volume of different types of communications, and the factors that determine the adoption and use of social media by the candidates. We also analyze the dynamics of the volume and content of the communications over the duration of the campaign with reference to both the EU integration dimension of the debate and the prominence of the most visible list-leading candidates. Our findings indicate that the lead candidates and their televised debate had a prominent influence on the volume and content of communications, and that the content and emotional tone of communications more reflects preferences along the EU dimension of political contestation rather than classic national issues relating to left-right differences.

Item Type: Article
Official URL: http://www.journals.elsevier.com/electoral-studies
Additional Information: © 2016 Elsevier Ltd.
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JN Political institutions (Europe)
Sets: Departments > Methodology
Date Deposited: 15 Jul 2016 13:09
Last Modified: 19 Nov 2017 00:00
URI: http://eprints.lse.ac.uk/id/eprint/67142

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics