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Introduction: defining and measuring meaningful broadband adoption

Gangadharan, Seeta Peña ORCID: 0000-0002-1955-3874 and Byrum, Greta (2012) Introduction: defining and measuring meaningful broadband adoption. International Journal of Communication, 6. pp. 2601-2608. ISSN 1932-8036

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Debates about broadband adoption have gained a new urgency in the United States alongside concerns about the flagging economy and decreased global rankings in high-speed connectivity. Broadband adoption the process of connecting approximately 100 million U.S. residents who are not online has become a cause of anxiety and a call to action among policy makers in recent years. The United States currently leads in technology innovation, producing many of the world’s most recognized companies, including Google, YouTube, Facebook, and Twitter, all of which rely on high-speed, always-on broadband connectivity. Yet, in many communities, major swaths of the population remain off the digital grid and unable to partake in broadband’s many benefits. In the Detroit, Baltimore, and Philadelphia metropolitan areas, at least a third of all residents cannot or do not go online using a residential fixed broadband connection.

Item Type: Article
Official URL:
Additional Information: © 2012 The Authors
Divisions: Media and Communications
Subjects: H Social Sciences > HE Transportation and Communications
Date Deposited: 04 Jul 2016 10:45
Last Modified: 15 Sep 2023 14:37

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