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Stars and stories: how films became branded products

Bakker, Gerben (2004) Stars and stories: how films became branded products. In: Sedgwick, John and Pokorny, Michael, (eds.) An Economic History of Film. Routledge explorations in economic history. Routledge, London, pp. 48-85. ISBN 0415324920

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Item Type: Book Section
Official URL:
Additional Information: © 2004 Routledge
Divisions: Economic History
Subjects: H Social Sciences > H Social Sciences (General)
Sets: Departments > Economic History
Collections > Economists Online
Date Deposited: 08 Jul 2008 16:45
Last Modified: 17 Nov 2020 19:03

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