Prato, Carlo and Wolton, Stephane
(2016)
Campaign cost and electoral accountability.
Political Science Research and Methods
.
ISSN 2049-8470
(In Press)

Abstract
The increasing cost of political campaigns and its impact on the electoral process
are issues of paramount importance in modern democracies. We propose a theory
of electoral accountability in which candidates choose whether or not to commit to
constituency service and whether or not to pay a campaign cost to advertise their platform. A higher campaign cost decreases voter welfare when partisan imbalance is low.
However, when partisan imbalance is high, a higher campaign cost is associated with a
higher expected level of constituency service. More costly campaigns can thus have a
rebalancing effect that improves electoral accountability. We discuss the implications of
our findings for campaign finance regulation and present empirical evidence consistent
with our key predictions.
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