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Why people (don't) buy: the GO and STOP signals

Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Thomas, Manoj (2015) Why people (don't) buy: the GO and STOP signals. Palgrave Macmillan, Basingstoke, UK. ISBN 9781137466679

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Identification Number: 10.1057/9781137466693


Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Item Type: Book
Official URL:
Additional Information: © 2015 The Authors
Divisions: Management
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Date Deposited: 23 Oct 2015 11:14
Last Modified: 16 May 2024 13:01

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