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To nudge, or not to nudge, that is the question

McDaid, David ORCID: 0000-0003-0744-2664 and Merkur, Sherry (2014) To nudge, or not to nudge, that is the question. Eurohealth, 20 (2). pp. 3-5. ISSN 1356-1030

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The use of techniques from behavioural science to nudge populations in subtle ways to choose behaviours and activities positive to their health and wellbeing is certainly fashionable. One question, yet to be resolved, is whether these nudges will become integral components of public health policy or just passing fads. There should be scope for nudging to play an important role augmenting other elements of health promotion and public health policy. This is likely to depend on whether or not the evidence base on the effectiveness and cost effectiveness of different types of health nudges, targeted at different population groups and in different settings, develops sufficiently.

Item Type: Article
Official URL:
Additional Information: © 2014 WHO on behalf of European Observatory on Health Systems and Policies
Divisions: Social Policy
Personal Social Services Research Unit
LSE Health
Subjects: H Social Sciences > H Social Sciences (General)
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Date Deposited: 24 Jun 2015 11:31
Last Modified: 15 Sep 2023 15:05

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