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Great Expectations: the materiality of commensurability in social media

Scott, Susan V. ORCID: 0000-0002-8775-9364 and Orlikowski, Wanda J. (2012) Great Expectations: the materiality of commensurability in social media. In: Leonardi, Paul M., Nardi, Bonnie A. and Kallinikos, Jannis, (eds.) Materiality and Organizing: Social Interaction in a Technological World. Oxford University Press, London, UK, pp. 113-133. ISBN 9780199664054

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Identification Number: 10.1093/acprof:oso/9780199664054.003.0006


This chapter considers the question of commensuration — the process of comparison according to a common metric — and how it is accomplished on online social media websites. When commensurability is produced through the distributed reviews and ratings of thousands of user-generated postings, and transformed through filtering and weighting algorithms into ratings and rankings, it may be expected that different things will be paid attention to, connected, and compared. The chapter is interested in understanding these differences and the implications of online user-based evaluation mechanisms for how commensurability is organized and achieved.

Item Type: Book Section
Official URL:
Additional Information: © 2012 Oxford University Press
Divisions: Management
Centre for Economic Performance
Centre for Analysis of Risk & Regulation
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited: 14 Jul 2014 15:43
Last Modified: 01 Jun 2024 06:39

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