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Great Expectations: the materiality of commensurability in social media

Scott, Susan V. and Orlikowski, Wanda J. (2012) Great Expectations: the materiality of commensurability in social media. In: Leonardi, Paul M., Nardi, Bonnie A. and Kallinikos, Jannis, (eds.) Materiality and Organizing: Social Interaction in a Technological World. Oxford University Press, London, UK, pp. 113-133. ISBN 9780199664054

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Identification Number: 10.1093/acprof:oso/9780199664054.003.0006

Abstract

This chapter considers the question of commensuration — the process of comparison according to a common metric — and how it is accomplished on online social media websites. When commensurability is produced through the distributed reviews and ratings of thousands of user-generated postings, and transformed through filtering and weighting algorithms into ratings and rankings, it may be expected that different things will be paid attention to, connected, and compared. The chapter is interested in understanding these differences and the implications of online user-based evaluation mechanisms for how commensurability is organized and achieved.

Item Type: Book Section
Official URL: http://www.oxfordscholarship.com/
Additional Information: © 2012 Oxford University Press
Divisions: Management
Centre for Economic Performance
Centre for Analysis of Risk & Regulation
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Sets: Departments > Management
Research centres and groups > Centre for Economic Performance (CEP)
Research centres and groups > Centre for Analysis of Risk and Regulation (CARR)
Research centres and groups > Information Systems and Innovation Group
Date Deposited: 14 Jul 2014 15:43
Last Modified: 20 Mar 2019 01:20
URI: http://eprints.lse.ac.uk/id/eprint/57617

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