Niza, Claudia, Rudisill, Caroline and Dolan, Paul (2014) Vouchers versus lotteries: what works best in promoting chlamydia screening? A cluster randomized controlled trial. Applied Economic Perspectives and Policy, online . pp. 1-16. ISSN 2040-5790
Abstract
In this cluster randomized trial (N = 1060), we tested the impact of financial incentives (£5 voucher vs. £200 lottery) framed as a gain or loss to promote Chlamydia screening in students aged 18–24 years, mimicking the standard outreach approach to student in halls of residence. Compared to the control group (1.5%), the lottery increased screening to 2.8% and the voucher increased screening to 22.8%. Incentives framed as gains were marginally more effective (10.5%) than loss-framed incentives (7.1%). This work contributes to the literature by testing the predictive validity of Prospect Theory to change health behavior in the field.
| Item Type: | Article |
|---|---|
| Official URL: | http://aepp.oxfordjournals.org/ |
| Additional Information: | © 2013 The Authors © CC BY-ND 3.0 |
| Library of Congress subject classification: | H Social Sciences > H Social Sciences (General) R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine |
| Sets: | Departments > Social Policy Research centres and groups > LSE Health |
| Funders: | Wellcome Trust Biomedical Ethics Program |
| Projects: | PI Marteau: 086031/Z/08/Z |
| Date Deposited: | 21 Jan 2014 10:33 |
| URL: | http://eprints.lse.ac.uk/55377/ |
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