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What should comparative media research be comparing? Towards a transcultural approach to 'media cultures'

Hepp, Andreas and Couldry, Nick ORCID: 0000-0001-8233-3287 (2009) What should comparative media research be comparing? Towards a transcultural approach to 'media cultures'. In: Thussu, Daya Kishan, (ed.) Internationalizing Media Studies. Routledge, Abingdon, pp. 32-48. ISBN 9780415455299

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In comparative media research the criteria of difference are mostly ‘national-territorial’: the nation state is taken as the unquestioned starting point. While this makes sense in specific fields (media systems, political economy), it ignores other criteria of difference, which may need to be formulated outside the frame of the ‘national-territorial’: race, gender, ethnicity, and deterritorialized popular cultures. From a critique of such ‘territorial container thinking’ in much comparative media research, the article develops a model of ‘transcultural comparative media research’, which works outside an unquestioned territorial frame. The term ‘transcultural’ indicates that comparing media cultures in times of media globalization must operate on different levels of comparison. On one level, there are still differences in national media cultures, in part stabilised by national political media systems. On another level, there are cultural differences which arise outside the framework of the national. How this analysis can be undertaken will be shown through empirical examples.

Item Type: Book Section
Official URL:
Additional Information: © 2009 Routledge
Divisions: Media and Communications
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 11 Sep 2013 11:54
Last Modified: 20 Sep 2021 03:27

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