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Not all incentives wash out the warm glow: the case of blood donation revisited

Costa-i-Font, Joan ORCID: 0000-0001-7174-7919, Jofre-Bonet, Mireia and Yen, Steven T. (2013) Not all incentives wash out the warm glow: the case of blood donation revisited. Kyklos, 66 (4). pp. 521-543. ISSN 0023-5962

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Identification Number: 10.1111/kykl.12034


The issue of the nature of the altruism inherent in blood donation and the perverse effects of financial rewards for blood giving has been recently revisited in the economic literature with limited consensus. As Titmuss (1970) famously pointed out, providing monetary incentives to blood donors may crowd out blood supply as purely altruistic donors may feel less inclined to donate. In this paper we examine how favouring different types of incentives is related to the likelihood of donating blood by exploiting a large sample representative of the population of fifteen European countries that contains information on both donation and attitudes towards incentives. Our results show that those who favour monetary rewards for blood donation are less likely to be donors and those who favour non-monetary rewards are more likely to have donated. This is consistent with the idea that while monetary rewards may crowd out blood donation, non-monetary rewards do not.

Item Type: Article
Official URL:
Additional Information: © 2013 John Wiley & Sons Ltd
Divisions: European Institute
Social Policy
Centre for Economic Performance
LSE Health
Health Policy
Subjects: B Philosophy. Psychology. Religion > BF Psychology
R Medicine > RA Public aspects of medicine
Date Deposited: 22 Aug 2013 08:15
Last Modified: 11 Jun 2024 22:12

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