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EC regulation of unfair commercial practices

Collins, Hugh ORCID: 0000-0002-2142-2208 (2004) EC regulation of unfair commercial practices. In: Collins, Hugh, (ed.) The Forthcoming Ec Directive on Unfair Commercial Practices. Private law European context set series (5). Kluwer Law International, The Hague, The Netherlands, pp. 1-42. ISBN 9789041122247

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To encourage cross-border transactions in the Single Market of the European Community, the Commission has proposed general framework legislation to set general standards that forbid unfair marketing practices towards consumers, thereby increasing consumer confidence when deciding whether or not to shop abroad in the Community, either in person or through modern methods of electronic purchasing through the Internet. The essays in this volume critically examine the proposed Directive that prohibits unfair commercial practices, and in particular they consider the potential legal and economic implications of a legal duty to trade fairly in the context of general contract law, the protection of consumers, and the needs of competition policy. The distinguished authors of these essays, from Finland, Germany, Italy, The Netherlands, Spain, and the United Kingdom, explain the different approaches of national legal systems to the legal regulation of marketing practices, and assess the compatibility of the proposed Directive with national law and its likely success in achieving the promotion of trade in the Single Market.

Item Type: Book Section
Official URL:
Additional Information: © 2004 Kluwer Law International
Divisions: Law
Subjects: K Law > K Law (General)
Date Deposited: 02 Aug 2013 13:51
Last Modified: 15 Sep 2023 09:09

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