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The effect of culture on perception and cognition: a conceptual framework

Kastanakis, M. and Voyer, Benjamin G. (2014) The effect of culture on perception and cognition: a conceptual framework. Journal of Business Research, 67 (4). pp. 425-433. ISSN 0148-2963

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Identification Number: 10.1016/j.jbusres.2013.03.028


Researchers are increasingly recognizing the role of culture as a source of variation in many phenomena of central importance to consumer research. This review addresses a gap in cross-cultural consumer behavior literature by providing a review and conceptual analysis of the effects of culture on pre-behavioral processes (perception and cognition). The article highlights a series of important perceptual and cognitive differences across cultures and offers a new perspective of framing these differences among cultures—that of “culturally conditioned” perceptual and cognitive orientations. The article addresses several theoretical issues and suggests directions for future research as well as managerial implications.

Item Type: Article
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Additional Information: © 2014 Elsevier
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Sets: Departments > Social Psychology
Departments > Psychological and Behavioural Science
Date Deposited: 01 Aug 2013 08:22
Last Modified: 11 Dec 2017 14:41

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