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Reluctant altruism and peer pressure in charitable giving

Reyniers, Diane and Bhalla, Richa (2013) Reluctant altruism and peer pressure in charitable giving. Judgment and Decision Making, 8 (1). pp. 7-15. ISSN 1930-2975

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Abstract

Subjects donate individually (control group) or in pairs (treatment group). Those in pairs reveal their donation decision to each other. Average donations in the treatment group are significantly higher than in the control group. Paired subjects have the opportunity to revise their donation decision after discussion. Pair members shift toward each others' initial decisions. Subjects are happier with their decision when their donations are larger, but those in pairs are less happy, controlling for amount donated. These findings suggest reluctant altruism due to peer pressure in charitable giving.

Item Type: Article
Official URL: http://journal.sjdm.org/
Additional Information: © 2013 The Authors
Library of Congress subject classification: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Sets: Departments > Management
Research centres and groups > Managerial Economics and Strategy Group
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 20 Feb 2013 15:56
URL: http://eprints.lse.ac.uk/48779/

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