Young, S. Mark, Gong, James J., Van der Stede, W. A., Sandino, Tatiana and Du, Fei (2008) The business of selling movies. Strategic finance, 89 (9). pp. 35-41. ISSN 1524-833X
Regardless of whether a movie is made by a major studio or small independent producer, it can’t become a box-office success unless it gets into theaters and people go see it. This second article on accounting in the motion picture industry examines the processes involved with the successful distribution and marketing of a film. Analysis of production, marketing, and revenue data shows that marketing costs have a bigger positive effect on a film’s performance than production costs do.
|Additional Information:||© 2008 Institute of Management Accountants|
|Library of Congress subject classification:||H Social Sciences > HG Finance|
|Sets:||Departments > Accounting and Finance
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