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How films became branded products

Bakker, Gerben (2004) How films became branded products. In: Sedgwick, John and Pokorny, Mike, (eds.) An Economic History of Film. Routledge, London, pp. 24-47. ISBN 0415324920

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Item Type: Book Section
Additional Information: ® 2004 Routledge
Library of Congress subject classification: P Language and Literature > PN Literature (General)
H Social Sciences > HD Industries. Land use. Labor
Sets: Departments > Accounting and Finance
Departments > Economic History
Date Deposited: 29 Apr 2008 14:02

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