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Underdetermined globalization: media consumption via P2P networks

Meng, Bingchun (2012) Underdetermined globalization: media consumption via P2P networks. International Journal of Communication, 6 . pp. 467-483. ISSN 1932-8036

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Abstract

So far, research on media and globalization has focused mainly on the global circulation of media products through formal channels. Few works study the distribution and consumption of media content via informal and sometimes illegal routes such as peer-to-peer (P2P) file sharing. This study analyzes the Chinese online volunteer community of Zimuzu—Internet-based groups that translate foreign media content into Chinese subtitles—to explore the cultural significance of creative media consumption via P2P networks. This article lays out the theoretical framework for understanding power on digital networks to try to capture the power relations at the institutional and individual levels. It examines Zimuzu by looking at (a) the operation of Zimuzu within the Chinese context of media market and state regulation; and (b) how Zimuzu localize Western media content through their subtitle translations. My findings attempt to situate this study in debates on media consumption in a global networked society.

Item Type: Article
Official URL: http://ijoc.org/ojs/index.php/ijoc
Additional Information: © 2012 The Author; Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd).
Library of Congress subject classification: K Law > K Law (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
T Technology > T Technology (General)
Sets: Departments > Media and Communications
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 09 May 2012 12:36
URL: http://eprints.lse.ac.uk/43540/

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