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Building knowledge about the consumer: the emergence of market research in the motion picture industry

Bakker, Gerben (2003) Building knowledge about the consumer: the emergence of market research in the motion picture industry. Business History, 45 (1). pp. 101-127. ISSN 0007-6791

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Item Type: Article
Official URL: http://www.informaworld.com/smpp/title~db=all~cont...
Library of Congress subject classification: H Social Sciences > HF Commerce
H Social Sciences > HC Economic History and Conditions
Sets: Departments > Economic History
Collections > Economists Online
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 14 Apr 2008 11:57
URL: http://eprints.lse.ac.uk/4230/

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