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The rise and fall of audience research : an old story with a new ending

Livingstone, Sonia ORCID: 0000-0002-3248-9862 (1993) The rise and fall of audience research : an old story with a new ending. Journal of Communication, 43 (4). pp. 5-12. ISSN 1460-2466

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Abstract

Discusses theoretical and methodological opposition that dominate mass communications research. Critical versus administrative research; Study of texts versus the study of audiences; Use of qualitative versus quantitative methods; Focus on the mass communication audience; Theories of literary reception from high culture; Study of the notion of context-dependent meaning.

Item Type: Article
Official URL: http://joc.oxfordjournals.org/
Additional Information: This is a pre-copy-editing, author-produced PDF of an article accepted for publication in the Journal of communication following peer review. The definitive publisher-authenticated version [Livingstone, S. (1993). The rise and fall of audience research : an old story with a new ending. Journal of communication 43(4), 5-12 (Special issue, 'The future of the field')] is available online at: http://joc.oxfordjournals.org/. LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in further distribution of the material or use it for any profit-making activities or any commercial gain. You may freely distribute the URL (http://eprints.lse.ac.uk) of the LSE Research Online website.
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
Date Deposited: 11 Oct 2005
Last Modified: 02 Jan 2024 23:06
URI: http://eprints.lse.ac.uk/id/eprint/410

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