The rise and fall of audience research : an old story with a new ending.
Journal of communication, 43
Discusses theoretical and methodological opposition that dominate mass communications research. Critical versus administrative research; Study of texts versus the study of audiences; Use of qualitative versus quantitative methods; Focus on the mass communication audience; Theories of literary reception from high culture; Study of the notion of context-dependent meaning.
||This is a pre-copy-editing, author-produced PDF of an article accepted for publication in the Journal of communication following peer review. The definitive publisher-authenticated version [Livingstone, S. (1993). The rise and fall of audience research : an old story with a new ending. Journal of communication 43(4), 5-12 (Special issue, 'The future of the field')] is available online at: http://joc.oxfordjournals.org/. LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in LSE Research Online to facilitate their private study or for non-commercial research. You may not engage in further distribution of the material or use it for any profit-making activities or any commercial gain. You may freely distribute the URL (http://eprints.lse.ac.uk) of the LSE Research Online website.
|Library of Congress subject classification:
||H Social Sciences > H Social Sciences (General)
||11 Oct 2005
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