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Detecting and reacting to change: the effect of exposure to narrow categorizations

Chakravarti, Amitav, Fang, Christina and Zur, Shapira (2011) Detecting and reacting to change: the effect of exposure to narrow categorizations. Journal of Experimental Psychology: Learning, Memory, and Cognition, 37 (6). pp. 1563-1570. ISSN 0278-7393

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Abstract

he ability to detect a change, to accurately assess the magnitude of the change, and to react to that change in a commensurate fashion are of critical importance in many decision domains. Thus, it is important to understand the factors that systematically affect people's reactions to change. In this article we document a novel effect: Decision makers' reactions to a change (e.g., a visual change, a technology change) were systematically affected by the type of categorizations they encountered in an unrelated prior task (e.g., the response categories associated with a survey question). We found that prior exposure to narrow, as opposed to broad, categorizations improved decision makers' ability to detect change and led to stronger reactions to a given change. These differential reactions occurred because the prior categorizations, even though unrelated, altered the extent to which the subsequently presented change was perceived as either a relatively large change or a relatively small one.

Item Type: Article
Official URL: http://www.apa.org/pubs/journals/xlm/index.aspx
Additional Information: © 2011 American Psychological Association
Library of Congress subject classification: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Sets: Departments > Management
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 02 Dec 2011 09:12
URL: http://eprints.lse.ac.uk/39858/

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