Oliver, Adam (2011) The evidence shows that nudge effects disappear when incentives are short term; ‘deposit contracts’ may provide the answer to changing people’s behaviour. British Politics and Policy at LSE (22 Jul 2011) Blog Entry.
Download (66Kb) | Preview
Effective policies that aim to nudge people to alter their behaviour to become more healthy have been increasingly under the spotlight. Taking the example of stopping smoking, Adam Oliver argues that conventional nudge initiatives are rarely successful in the long term. Instead, he argues, policy makers should take a closer look at ‘deposit contracts’, which would give people a real financial incentive to change their behaviour.
|Item Type:||Website (Blog Entry)|
|Additional Information:||© 2011 the author|
|Library of Congress subject classification:||H Social Sciences > H Social Sciences (General)
R Medicine > RA Public aspects of medicine
|Sets:||Departments > Social Policy
Collections > British Politics and Policy at LSE
Research centres and groups > LSE Health
Actions (login required)
|Record administration - authorised staff only|