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'Dying twice': a multi-level model of the roots of AIDS stigma in two South African communities

Campbell, Cathy, Nair, Y., Maimane, S. and Nicholson, J. (2007) 'Dying twice': a multi-level model of the roots of AIDS stigma in two South African communities. Journal of Health Psychology, 12 (3). pp. 403-416. ISSN 1359-1053

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Identification Number: 10.1177/1359105307076229


We highlight the complex interplay of psychological and social factors driving AIDS stigma, drawing on a study of community responses to HIV/AIDS in two communities in KwaZulu-Natal, South Africa. We draw on 120 semi-structured interviews and focus groups, in which open-ended topic guides were used to explore community responses to HIV/AIDS. Drivers of stigma included fear; the availability and relevance of AIDS-related information; the lack of social spaces to engage in dialogue about HIV/AIDS; the link between HIV/AIDS, sexual moralities and the control of women and young people; the lack of adequate HIV/AIDS management services; and the way in which poverty shaped peoples’ reactions to HIV/AIDS. We discuss the implications of our findings for stigma-reduction programmes.

Item Type: Article
Official URL:
Additional Information: (c) 2007 Sage Publications.
Divisions: Psychological and Behavioural Science
Subjects: H Social Sciences > HM Sociology
Date Deposited: 10 Dec 2007
Last Modified: 13 Feb 2024 20:54

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