Campbell, Cathy, Nair, Y., Maimane, S. and Nicholson, J.
'Dying twice': a multi-level model of the roots of AIDS stigma in two South African communities.
Journal of Health Psychology, 12
We highlight the complex interplay of psychological and social factors driving AIDS stigma, drawing on a study of community responses to HIV/AIDS in two communities in KwaZulu-Natal, South Africa. We draw on 120 semi-structured interviews and focus groups, in which open-ended topic guides were used to explore community responses to HIV/AIDS. Drivers of stigma included fear; the availability and relevance of AIDS-related information; the lack of social spaces to engage in dialogue about HIV/AIDS; the link between HIV/AIDS, sexual moralities and the control of women and young people; the lack of adequate HIV/AIDS management services; and the way in which poverty shaped peoples’ reactions to HIV/AIDS. We discuss the implications of our findings for stigma-reduction programmes.
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