Bria, Aurelian, Andersson, Per and Kärrberg, Patrik (2007) TV in the mobile or TV for the mobile: challenges and changing value chains. In: Personal, Indoor and Mobile Radio Communications, 2007. PIMRC 2007. IEEE 18th International Symposium, 3-7 Sep 2007, Athens, Greece.
This paper intends to provide a techno-economic overview of the Mobile TV business and its business models. Recent trials have shown that a large number of people would like to consume mobile TV and few people doubt that this service will eventually be offered in the majority of wireless networks around the world. However, this service is not a simple add-on to the voice and data, but comes with totally new dimensions that challenge the present markets. The aim of this paper is to identify and describe these challenges in the technology, market behaviour, and industry strategy domains.
|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||© 2007 The authors|
|Library of Congress subject classification:||T Technology > TK Electrical engineering. Electronics Nuclear engineering|
|Journal of Economic Literature Classification System:||O - Economic Development, Technological Change, and Growth > O3 - Technological Change; Research and Development > O32 - Management of Technological Innovation and R&D|
|Sets:||Research centres and groups > Information Systems and Innovation Group
Departments > Management
Research centres and groups > LSE Enterprise
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