Baka, Vasiliki and Scott, Susan V. (2008) From studying communities to focusing on temporary collectives: research-in-progress on Web 2.0 in the travel sector. Working paper series, 171. Information Systems and Innovation Group, London School of Economics and Political Science, London, UK.
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In this research-in-progress paper, we suggest that methodology is lagging behind innovation in the Web 2.0 environment. While prior art on virtual communities (VC) provides some helpful coordinates for our study of User-Generated Content (UCG) sites in the travel sector, there are some important conceptual differences between these phenomena that raise methodological challenges. To illustrate this, we identify the dominant methodological approaches in the VC literature and consider their value for studying UGC. Having noted key differences between the virtual community ethnographic tradition and the mainly quantitative UGC literature, we examine the potential of integrating different streams of methods in Web 2.0 studies. We suggest that exploring a broader range of options during the research design process presents opportunities for IS scholars to advance studies of social media such as User-Generated Content and increases our capacity to make significant contributions during this important period of their development.
|Item Type:||Monograph (Working Paper)|
|Additional Information:||© 2008 The authors|
|Uncontrolled Keywords:||research methodology, virtual communities, Web 2.0, user-generated content|
|Library of Congress subject classification:||H Social Sciences > HT Communities. Classes. Races
Q Science > QA Mathematics > QA76 Computer software
T Technology > T Technology (General)
|Sets:||Research centres and groups > Information Systems and Innovation Group
Departments > Management
Research centres and groups > Centre for Economic Performance (CEP)
Research centres and groups > Centre for Analysis of Risk and Regulation (CARR)
|Date Deposited:||15 Jan 2010 15:29|
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