Wallis, Patrick (2008) Consumption, retailing and medicine in early modern London. The economic history review, 61 (1). pp. 26-53. ISSN 0013-0117
This article examines the early development of specialized retail shops in early modern London. It argues that apothecaries' shops were sites of innovative shop design and display. These practices were responses to attitudes to consumption, the problematic nature of the medical commodities which apothecaries sold, and, particularly, contemporary concerns about their reliability, trustworthiness, and honesty. The article concludes that analyzes of the rise of the shop need to be revised to incorporate early developments by producer-retailers, such as apothecaries and goldsmiths, and suggests that investments in retailing were driven more by worries about commodities than enticing customers.
|Additional Information:||© 2008 Economic History Society|
|Library of Congress subject classification:||H Social Sciences > HC Economic History and Conditions|
|Sets:||Departments > Economic History
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