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The 'Americanization' of Russian politics: Russia's first television election, December 1993

Hughes, James (1994) The 'Americanization' of Russian politics: Russia's first television election, December 1993. Journal of Communist Studies and Transition Politics, 10 (2). pp. 125-150. ISSN 1352-3279

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Identification Number: 10.1080/13523279408415252


In the first competitive elections in Russia for three-quarters of a century, held in December 1993, aspiring politicians and parties were confronted with new challenges in organizing and presenting themselves to the electorate. With relatively few of the many parties possessing an effective organizational base, much use was made of the mass media, particularly television, in a campaign that came to resemble modern Western-style electioneering. It is significant that the party that performed unexpectedly well - to the surprise of pollsters and the dismay of its democratic opponents and Western opinion - was the Liberal Democratic Party of Vladimir Zhirinovskii: it presented a slick campaign, focusing on the persona of the leader in a way that brought him and his views to the attention of the electorate. The power of campaigning by television for the first time ever is the factor that may have misled the polling institutions and the government-backed 'democratic centre' in their predictions of the result.

Item Type: Article
Official URL:
Additional Information: © 1994 Taylor & Francis
Divisions: Government
Subjects: D History General and Old World > DK Russia. Soviet Union. Former Soviet Republics
D History General and Old World > D History (General) > D839 Post-war History, 1945 on
J Political Science > JN Political institutions (Europe)
Date Deposited: 03 Mar 2009 11:22
Last Modified: 15 May 2024 23:35

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