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Escaping the tyranny of choice: When fewer attributes make choice easier

Fasolo, Barbara, McClelland, Gary H. and Todd, P. M. (2007) Escaping the tyranny of choice: When fewer attributes make choice easier. Marketing Theory, 7 (1). pp. 13-26. ISSN 1470-5931

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Item Type: Article
Official URL: http://mtq.sagepub.com/
Additional Information: © 2007 SAGE Pub;ications
Library of Congress subject classification: A General Works > AC Collections. Series. Collected works
Journal of Economic Literature Classification System: D - Microeconomics > D4 - Market Structure and Pricing
M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing
D - Microeconomics > D0 - General
Sets: Research centres and groups > Managerial Economics and Strategy Group
Rights: http://www.lse.ac.uk/library/usingTheLibrary/academicSupport/OA/depositYourResearch.aspx
Date Deposited: 16 Jul 2008 14:16
URL: http://eprints.lse.ac.uk/16208/

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