Fasolo, Barbara, McClelland, Gary H. and Todd, P. M. (2007) Escaping the tyranny of choice: When fewer attributes make choice easier. Marketing theory, 7 (1). pp. 13-26. ISSN 1470-5931
| Item Type: | Article |
|---|---|
| Official URL: | http://mtq.sagepub.com/ |
| Additional Information: | © 2007 SAGE Pub;ications |
| Library of Congress subject classification: | A General Works > AC Collections. Series. Collected works |
| Journal of Economic Literature Classification System: | D - Microeconomics > D4 - Market Structure and Pricing M - Business Administration and Business Economics; Marketing; Accounting > M3 - Marketing and Advertising > M31 - Marketing D - Microeconomics > D0 - General |
| Sets: | Research centres and groups > Managerial Economics and Strategy Group |
| Rights: | http://www.lse.ac.uk/library/rights/LSERO.htm |
| URL: | http://eprints.lse.ac.uk/16208/ |
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