The influence of Personal Influence on the study of audiencesLivingstone, Sonia (2006) The influence of Personal Influence on the study of audiences. In: Simonson, Peter, (ed.) Politics, social networks, and the history of mass communications research: re-reading personal influence. The Annals of the American Academy of Political and Social Science (608). Sage Publications, London, UK, pp. 233-250. ISBN 1412950945
Official URL: http://ann.sagepub.com/
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